Feels Music
Feels is a music-tech app for texting song clips to friends, launched with licensing deals from all three major labels. I run its social, and led its creator program and paid app-install campaigns.
My work
- Social
- Instagram and TikTok concepts, editing and posting
- Paid ads
- Meta and TikTok install campaigns, from tracking to scripts and shoots
- Partnerships
- Artist collabs, including a Yung Gravy microsite
- Creators
- Creator program: 15 posts from 11 creators, 4.07M views
- Campus
- College programs at USC, Clemson, Cal State LA and more
Content examples Swipe →
Avery Cochrane partnership Swipe →




Creator program results Swipe →
I led the Feels creator program: 15 posts from 11 creators, 4.07M views and 2.8% average engagement. Videos by the creators.





Instagram insights Swipe →



Yung Gravy microsite Swipe →




Feels in the press: Music Business Worldwide - Universal Music Group - Music Ally (SI:X 2026 finalist)

















